shenzhen fashion week 2016 for the fall and winter seasons will be held from march 18 to 25 in the city, china daily reported.
the annual event, launched last year, fuses aesthetics from the east and west and showcases the biggest style trends, the organizers said.
held in shenzhen, one of unesco's cities of design, the fashion week is sponsored by the city government and organized by the shenzhen garment industry association and img, a global leader in fashion. the weeklong event will promote original fashion brands.
the main venue will be in oct bay, an entertainment center in nanshan district.
more than 200 fashion designers will stage 60 shows during the fashion week, which is slated to attract at least 10,000 visitors.
organizers have invited fashion institutes from home and abroad to set up showrooms to display the latest work from designers as well as lifestyle items centered on the theme "creation, design and fashion."
according to the organizers, this year's fashion week will invite a growing number of designers of different styles.
shenzhen has developed into a fashion hub in china, with original fashion brands, industrial clusters and low-to-high-end manufacturing sites.
according to official statistics, the city has nearly 3,000 garment companies that employ about 300,000 workers and produce roughly 2,000 garment brands.
the garment industry generated more than 210 billion yuan (us$31.9 billion) in revenue in 2014, a year-on-year increase of 11 percent. exports from the city's garment industry totaled us$10 billion in 2014.
